No jokes, just an update on Cashmeregate.  I’ve received two very nice formal apology emails from people at Vinet Ege, the distiller of Le Tourment Vert.  They acknowledge that mistakes were made through the PR firm they chose, have demanded they cease all communications representing them, and apologize to not only us (the bloggers) but to you, the readers.  Gabe has posted the apology here if you are interested in reading it.  Very classy, Vinet Ege, and I appreciate it.  

Cashmere, on the other hand, sent me an email asking me to call them.  From what I’ve heard from others who’ve made the time to call them, if I’d call them they would apologize, and ask if I’d consider taking my post down.  I will not.  For the record, Vinet Ege has made no request for me to take my post down.  Hooray for getting it!  

I could go on for some time about how the two different responses from these companies reflect their overall business practices, and how it’s clear that Vinet Ege wants to make things right while Cashmere is more concerned with their image and perception than doing the right thing (I mean REALLY, you want me to call you?  Gee, that sounds like fun!) but I just don’t have the energy for it.  Cashmere knows what they’re doing by not issuing an apology in writing, because then they’d be admitting that they know that what they did was a slimy way to do business (which of course they already knew), and they wouldn’t be able to offer it as a “service” to their customers anymore.  

Whatever.  They’re the ones whose website has been down since they got called out, and ours are still here.  If you had any doubts before, you shouldn’t now.  Blogging is serious business.  

If you’d like to see all of the posts that went up about LTV/Cashmere, Gabe’s got links to all the posts at the end of his own angry missive here.

This entry was posted on Friday, February 13th, 2009 at 4:40 pm and is filed under Booze Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Le Tourment Vert Apologizes”

1. White Russian says:

   February 17, 2009 at 9:29 am

   Good to see the apology and see they realized a mistake had been made. Looks like they’re doing the right thing by trying to fix it.

   In the end, this may even turn out to be a positive for them. The agency takes the fall for the terrible job they did but Vert comes out looking like a company that’s willing to make amends. And now I’ve heard of them; which I hadn’t before this whole storm.

   Reply